The Power Of Advertising


If you’re unfamiliar with Jose Henrique Borghi, he is the co-CEO of Mullen Lowe, which is an advertising agency in Brazil. Jose attended Pontifical Catholic University, where he earned a degree in marketing; upon graduating, he began working for several renowned advertising agencies, most notably FCB advertising and Leo Burnett. Jose’s prior experience within the advertising sector has more than prepared him for his role with Mullen Lowe Brasil; his industry experience includes implementing advertising campaigns for some of the most recognized brands like Fiat, Mitsubishi, and Unilever and learn more about Borghi.

 

Jose has been lauded for his ability to drive consumer traffic through well-executed marketing strategies; in fact, his success in the industry has allowed him to receive awards from the London Film Festival, Cannes Film Festival, and several others. Jose’s previous clients cite his proven track record and consistency as the basis for retaining him for their advertising campaigns. Additionally, his work with top-tier Brazilian advertising agencies has generated enough exposure to keep him on the advertising radar for several companies and Borghi on Facebook.

 

Jose is well regarded for his “out of the box” thinking when it comes to ad campaigns. In fact, the ad campaign for Parmalat (an Italian dairy and food corporation) has been hailed as one of the most innovative marketing strategies for Jose’s former employer, DM9 DDB Ads. The campaign was predicated on establishing a nexus between Parmalat milk and milk-drinking mammals. The 1996 ad campaign used humor as a way to lure consumers; according to Advertising Age, a global source of news, the add showcasing children dressed up as animals was a tremendous success. In fact, Parmalat enjoyed a considerable sales increase as a result of the campaign; as a result of the collective efforts of Jose Henrique Borghi and DM9 DDB Ad agency, an estimated 96% of Brazilian households began purchasing Parmalat milk and more information click here.