Lori Senecal: An Empowered Woman

At an early age, Lori Senecal learned the value of hard work. She considers coaching gymnastics during her high school and college days made her the woman she is today. As a coach of a team sport, her job was to guide the team, train them to be the best they can be and teach them the value of teamwork.


Lori Senecal’s humble beginnings taught her to be a leader. She is very focused and determined in fulfilling the tasks handed to her. Senecal’s educational background as Marketing, Finance and Commerce degree holder from McGill University was the turning point in becoming a successful entrepreneur. McCann-Erickson Worldwide Inc. was the first company that saw her potential. Her exemplary accounting skills did not go unnoticed, she got promoted to sales and marketing department division in no time. Lori Senecal also acted as a President of McCann-Erickson’s New York location. According to inspirery.com, she also worked for a well-known company, KBS. Later, she managed ad campaigns for companies like Boar’s Head and Vanguard, American Express, BMW, HomeGoods, and Victoria Secret Pink, among others.


Lori Senecal’s experience with various companies taught her the drill. She believes that an effective ad campaign takes research and strategy. Never dive into something without knowing the internal and external process. Senecal earned accolades for her impeccable contribution to the world of advertising and marketing. She received a Quantum Leap award given by AWNY Game Changer and a “Woman to Watch,” while working at KBS.


In her Media Post interview, Lori Senecal said that as technology evolves, she is excited to discover new techniques in advertising and marketing. She can foresee the future of internet marketing, and she is always ready to go for the ride. Digital marketing is the future of advertising. Senecal considers Steve Jobs as one of her greatest influence in becoming a successful leader. Lori Senecal is a great example of a woman who can take the lead—even with a stiff competition. For more info, check out Lori Seneca’s Linked In page.