Beauty brand Lime Crime has come to be known and loved for its vibrant colors and vegan, cruelty-free products. The company has developed a loyal fan base of women who love its bold shades. Evidence of this can be found on social media sites such as Pinterest or Instagram where they have over 2 million followers who post photos of themselves wearing various combinations of the brand’s rich colors.
Recently Lime Crime has come out with a new and genius feature on their website that caters especially to fans who love to try bold new hair colors. Hairspiration suggests make up colors that go great with bright or unique hair colors such as pink, purple, and mermaid.
The brand’s site will tell customers what lipstick colors they might want to purchase based on hair color swatches and customers are loving it. For example, if you click on the pink hair swatch, the lipstick suggestions are Mint to Be and Airborne Unicorn. The suggestions for the mermaid hair swatch are Great Pink Planet and Rave. The site also tells you that both hair colors go well with the Venus eye palette.
In addition to their recommendations, they also have an area where customers can submit their own photos and inspire fellow fans. This is similar to what customers are already doing on Instagram but puts all the photos in a central place and groups them based on hair color. Customers can click on several pictures of women in real life rocking their bold hair colors and see what makeup ideas (and fashion) might work for them, as well. Allure.com recently called this feature “superhelpful” and praised Lime Crime for its innovation.