Doe Deere Continues Breaking All The Beauty Rules For Lime Crime Makeup Brand


Doe Deere likes things big and bold when it comes to makeup, hair and fashion. The more intense the pigment, the more she is drawn to it. That’s part of the reason she founded her makeup brand Lime Crime in 2008. Doe Deere was looking for vivid, wild cosmetics she could have fun with, but surprisingly, even huge New York City lacked a good variety. So, she created her own line, featuring modern makeup that lives in the moment and breaks all the rules.

In an interview with IdeaMensch.com, Doe Deere revealed that e-commerce is an incredible way to build a brand and that when done properly, you can sell lipstick online to women. You don’t have to run to the store makeup counters to try lipsticks on in person. Lime Crime has offered a genius way to show off its gorgeous, wildly colored palette, by introducing the “on-lip” lipstick swatch.

In other words, Lime Crime shows you the lipstick color on the actual lips, not just crushed or swiped on a blank piece of paper. Women have responded in a major way, because Lime Crime liquid matte lipsticks have quickly become cult favorites.

Doe Deere’s colors are crazy sexy and so unique. Her popular Velvetines and Unicorn lipsticks sell out rapidly. It’s easy to see why with shades like Toasted Rose, Earthy Red, Lilac Brown, Cement, Squash and Electric Lavender.

Doe Deere is no stranger to social media either, quickly soaring to new heights with Lime Crime’s Instagram, now celebrating 2.4 million followers and growing. Doe Deere likes engaging with her global community, and they seek beauty inspiration from each other. Makeup-addicted fans like adorning themselves in Lime Crime cosmetics and uploading their colorful selfies to Instagram.

Not only does Doe Deere create vivdly stunning makeup, but she also serves as a young, bold female entrepreneur in several high profile circles. The Russian-born beauty was recently named to Self-Made magazine’s “Top Inspiring Women Entrepreneurs.” It was a proud moment for Doe Deere, especially as she made the magazine’s cover alongside business powerhouses Arianna Huffington and Suze Orman.

Doe Deere believes that Lime Crime is empowering cosmetics for both young women and men. Her bold makeup allows anyone who wears it, to define their own standards of beauty. At Lime Crime’s About Us page, Doe Deere sums it up perfectly:

“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!”

Lime Crime is based out of Los Angeles and proud to be both cruelty-free and vegan. The makeup is also sold at popular retail stores like Urban Outfitters.

For more information, visit Lime Crime here.

Follow Doe Deere on LinkedIn