Marketing To Consumers With Gooee IoT

In the past, marketing initiatives have been built to come as close to the consumer in as real time as possible. Marketing winter snow tires on the radio to reach people in their cars around the time of the first snow fall or just before. Sending out promo flyers for thanksgiving hams two weeks before Christmas in the mail.

Then, click marketing and cookies begin to track consumers on the internet, keeping records of their shopping bags and advertising the item on the screens when they navigate away from the page, keeping tabs on what they buy and keeping their minds on it. Although an idea, maybe not the most effective or usable for the consumer.

Now making it’s way into stores are Gooee IoT smart lights, which may be so much better for consumers and advertisers alike. Smart lights are able to detect light at the same level as the human eye, being able to detect where humans are in the stores. The smart sockets can communicate with smart phones, smart watches, and other devices so advertisers can send customers coupons and rebates in real time, as they are looking at the product itself. This is bound to make shopping a breeze for many customers and can save them a lot of money. It is also good for advertisers as it will be more appealing to consumers to try new products in the moment and get quick feedback, providing them with easier and more efficient market research.

More here:

LEDs are Good. Smart Lights are Better

What To Consider Before Buying LEDs For Your Home

It is no secret that LED bulbs have taken the world by storm within the last few years. You may be thinking of switching to LED bulbs yourself. However, there are several things to consider before buying LEDs for your home.

You Do Not Measure With Watts: LEDs are measured with lumens instead of watts. The watts are used to measure how much energy is used, and LEDs use less energy than incandescent bulbs. You can use the lumens to measure the brightness of your LED bulbs.

You Are Not Sticking To One Color: LEDs come in a range of colors to produce different glows. If you are used to the yellow glow of an incandescent bulb, then you want the soft white or warm white LED bulb. If you are looking for something brighter, consider using the bright white bulb for your home.

You Cannot Use LEDs With Every Fixture: It is important to know what type of fixtures are appropriate for LEDs before running out to buy the bulbs. LEDs release their heat into the air, and placing the bulb inside an enclosed fixture will cause it to blow early. It is best to use an open fixture or purchase LEDs designed for enclosed fixtures.

Gooee is a company that produces LED and smart lighting systems for home and commercial use. The company works hard to give you control over your lighting system. You can use the enterprise gateway to find the right lighting for your space, or you can use the motion sensors to control your electricity.

Switching to LED bulbs is great for your wallet and the environment, but take your time and make sure you are choosing the right LEDs for your home.