JustFab Launches Body Positive #FABForAll Campaign for Fall 2016

JustFab, on-trend fashion subscription service, has launched its #FABForAll campaign for the fall of 2016 with a focus on providing on-trend and stylish clothing for women of all sizes and shapes.

The range of available sizes includes XS to 3X and 16-24 with the additional range of 16W-24W. Just hopes to create products to flatter women of all sizes and shapes with its new fall lineup, the “All Size” campaign.

The clothing designer and subscription service provides women with a monthly subscription box of clothing, accessories, and shoes tailored to meet the subscriber’s individual preferences and tastes. JustFab designs every piece in-house to create their collections and strives to meet each woman’s specific, individual fashion preferences. By cutting out middlemen, the company can deliver fashionable clothing directly to their consumers at an affordable price.

The e-commerce fashion giant merged with ShoeDazzle, another subscription service (specifically for shoes), in the fall of 2013 with a combined 33 million members at the time; and while the two companies may have each remained distinct and separate brands, the pair have since become a dominating force in the online e-tailor world.

Women take a style quiz on JustFab to find out what exactly their tastes and preferences are before subscribing, and then get a monthly fashion boutique box for $39.95. There is also an option to skip a month and store fashion month credits for a later time.

With their ever-growing company and their focus on individuality, it makes sense that the e-tailor’s #FABForAll campaign would push to include women of all sizes and shapes to feel fashionable. So their aptly-named “All Size” launch is no surprise in the world of fashion.

The “All Size” campaign strives to include fashionable and attractive clothing at all sizes and shapes. As anyone who has ever read a fashion magazine or blog will say, one of the number one complaints among women is finding sizes that flatter body shapes other than “model” or “mannequin”, which is exactly what JustFab hopes to do with their #FABForAll campaign.

As Yuchi Mao, the company’s head of design told InStyle (via email), “[Our] mantra is to celebrate strong women and have them feel empowered and beautiful. We celebrate individuality and design styles to fit different body shapes and personalities.”

Interested in trying out JustFab for yourself? Take their style quiz here and find out what kind of fashion best suits you!



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