Out With Old, In With the New – Lip Balm


In the past lip balm has been considered medical product aimed at both men and women. Evolution of Smooth (EOS) has revolutionized the lip balm aisle which as been stagnant for years. Taking on the personal care persona really lifted the brand to the next level. Consumer research indicated that this product was primarily used by females. Women enjoy great packaging, that is attractive and appealing. The small tear drop design, coupled with the scents and flavors were perfect marketing, think fresh and fruity. The overall feeling that should be experienced when using EOS lip balm should be of pleasure and put a smile on your face. The ingredients are all organic and safe to use. Another plus when females are looking at it.

Sanjiv Mehra, a co-founder, and managing partner of EOS used a strategy not typical with most start-ups. Start small, perfect the product, brand, and distribution and look for fast growth after all that is completed. The founders were smart in how they started up the company. They have not sought out external investment using their own start-up funds. Evolution of Smooth was in this business for the long haul from the beginning. Having the foresight to purchase their own equipment and not relying on third party manufacturers. The early investment is a hit but in the long run, it protects them. Having the manufacturing in-house also protects trade secrets to producing the lip balm.

If you are looking for a quality lip balm for that special woman in your life, look no further. She will be thrilled you picked up so EOS for her. Visit evolutionofsmooth.com to see the complete list of EOS Products.

EOS products are also sold on Target and via http://www.ulta.com/brand/eos.